Search Engine Optimization aka SEO is the process of optimizing your website using different strategies techniques, to increase the organic website traffic, by obtaining a high ranking and placement in the search result page (SERP) of a search engine, like Google, Yahoo, Bing etc. We, Newway Technologies & Communications is an established SEO company in Kochi helping our clients to get positioned their websites on top of search engines in order to gain organic traffic. Most of the businesses and brands are aware that a website without proper SEO is worthless, and the competition on the search engines are getting more difficult day by day, because of this reason many customers approaching us for their SEO services. Our unique GOOGLE friendly SEO strategies are good enough to improve your website’s searchability, organic traffic and visibility on various search engines. Being the most visited website in the world, Google accounts for 98.9% of web searches, because of that our SEO tactics are centered on Google and we are UpToDate with the Google algorithm changes to win the competition in the market.
Search Engine Optimization aka SEO is the process of optimizing your website using different strategies techniques, to increase the organic website traffic, by obtaining a high ranking and placement in the search result page (SERP) of a search engine, like Google, Yahoo, Bing etc. We, Newway Technologies & Communications is an established SEO company in Kochi helping our clients to get positioned their websites on top of search engines in order to gain organic traffic. Most of the businesses and brands are aware that a website without proper SEO is worthless, and the competition on the search engines are getting more difficult day by day, because of this reason many customers approaching us for their SEO services. Our unique GOOGLE friendly SEO strategies are good enough to improve your website’s searchability, organic traffic and visibility on various search engines. Being the most visited website in the world, Google accounts for 98.9% of web searches, because of that our SEO tactics are centered on Google and we are UpToDate with the Google algorithm changes to win the competition in the market.
The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it. It’s pull vs. push.Cyrus Shepard
Learn More About SEO From the Best SEO Company in Kochi
How Do Search Engines Works?
When a user enters a “search-term”, every search engine goes through these 3 steps before displaying the results
Crawling
Crawling is the discovery process in which search engines crawl for the content on the data repositories on the internet. Crawlers examine all sort of data regardless of the content format. Crawlers gives prominence to new and updated data.
Indexing
After crawling search engines store and organize the data/content they found during the crawling process, that makes up a huge database of content.
Ranking
When someone performs a search, search engines go through the index database and fetch the most relevant result matching with the user’s query. Even though there are many ranking factors, search engines rank the results based on the relevance primarily.
Key Steps Involved in a Successful SEO Strategy
Professional SEO Company in Kochi offers long lasting SEO Results
Keyword research is the primary step in SEO process, after studying the client’s business requirements we get into the keyword research process. Identifying the right keywords to find out which ‘search-term’ your customers are using when they are searching for your products and services. We also use keyword planning tools such as Google Keyword Planner, Moz Keyword Explorer, Ubersuggest etc to get most accurate keyword insights.
Technical SEO refers to the on-page technical rectifications of a website in order to increase the ranking of its web pages. Technical SEO is also apart of On-page SEO which makes the website faster, error free & crawlable for search engines. Off-Page SEO (Off-Page Optimization). Technical SEO includes activities like securing the website by implementing HTTPS, removing the broken links & error pages, installation of analytical modules etc. Technical SEO updations will be useful in rendering better user experience.
Competitor analysis is a strongest SEO strategy that gives insights about how you need to go about target keywords, website content, link building etc. We consider competitor analysis as a crucial step in SEO, so we examine competitor’s SERP positions, market value, ranking keywords, content strategy etc with the help of technical analysis tools and manual research.
On-Page SEO refers to the process of optimization activities happening inside a website. Our On-page optimization process mainly includes page structuring, Meta tag optimization, Title tag optimization, Alt tag optimization, Meta description updation, Keyword incorporation, XML Sitemap updation, Robot.txt file updation, Link optimization, Image optimization, Content optimization, Schema updation, Canonicalization etc.
Tracking SEO performance for further improvement. Being the successful SEO company in Kochi, we understand that measuring & optimizing your SEO performance is the only key to get long lasting results. We used to keep track of SERP Rankings, Click-Through-Rate (CTR), Website Traffic, Bounce Rate, Conversion Rate etc to improve our client’s SEO performance.
Why SEO is Important for Your Business
- SEO bring organic traffic to your website
- SEO offers brand visibility over search engines
- SEO makes your online presence stronger
- SEO helps in improving your business credibility
- SEO offers long term results
- SEO is the best ROI driven digital marketing strategy
- SEO can increase your sales & conversions
- SEO is the cost-effective online marketing strategy
Its’s Time to Implement SEO for Your “Business Website” from The Best SEO Company in Kochi
Now you know what Search Engine Optimization is, why is it important and how it can benefit your online business growth. A website without getting traffic is not serving its purpose and it becomes a dead asset, don’t let that happen to your website. In this digital era, more than 90% of consumers are searching on the internet before making a purchase, which is a golden opportunity where you can display your product & service catalogue in the form of your website.
SEO Packages
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