Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Search engine optimization (SEO) is the art of making websites search engine friendly to enable sites rank higher on search engines for relative keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search and industry-specific vertical search engines.
As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.
Types of SEO
There are two types of SEOs: ‘white hat’ and ‘black hat’.
The white hat uses more logical and legal means to increase the ranking of the website by using existing guidelines for search engines and they are not deceptive. While on the other hand, the black hat is an illegal method which misguides the visitors by using the similar words but redirecting them to other irrelevant pages. Thus if black hat is uncovered, the website may be highly penalized for the same.
We, at NewwayTech ensure you that we take enough care of our clients by not using such illegal types of SEOs. Thus we render you with the best SEO solutions by only white hat type.
SEO and traffic optimisation
Apart from giving your website a better rank, we also systematize the traffic by determining the frequency of visitors using certain keywords, making purchase of certain products, etc.
With the help of this valuable information, we revive the website so that more visitors view the page and more search engines recommend it so that it improves the market of the product and the company.
Marketing through SEO
We develop and design your site and try our level best to make the site more and more accessible to visitors who come through search engines. And for this we design the sites so carefully and accurately that they top the charts of the search engine and thus the visitors get a chance to see the products and company’s profile and then decide on to buying from your product range. We only use white hat and ensure that all the guidelines are followed properly.
Our sole concentration is not only in making your site the highest rank on the search engine, but also to help the customers or visitors to view the correct option and thus we get a pull of customers and in turn good sales.
We are aware that by merely increasing the traffic, we cannot help in marketing strategies of your business. We take due consideration of the detrimental effects of preparing the site not capable enough to sustain traffic and so keeping this is in mind, our designs never create such problems and thus we ensure full customer satisfaction. Such a strategy can generate great results for the marketing of the product.
Our web pages are designed to persuade and address technical issues that ensure search engines from crawling your sites and setting up analytical programs coded into all webpages (which requires monitoring) so that you can measure your daily traffic, user behaviour, referral sites, keyword searched to find your site, and overall the success, and make your site more accessible.
Our Standard websites normally include basic seo fundamentals so our clients websites are not lost into cyberspace. Although efforts are made to make the site search engine friendly, but full implementation of seo technique is required for best results.