Newway Technologies & Communications is one of the leading Logo & Branding Services companies based in Kochi, Kerala, that you can count on for your logo & branding requirements.
We build and launch brands that engage customers, build audiences, and increase sales.
Stronger Brand = Stronger Returns on Investment.
This simple equation drives all our thinking and creativity.
There is a general perception that “logo design” and “branding” are the same thing. Sometimes these two terms are even used as synonyms. However, although they are closely related and must work together in a cohesive way, logo and branding are very different processes.
From research and brand strategy to design and brand experiences, we work with our clients to engage customers, influence prospects, rally employees and inspire investors. Together, we build brands that inspire meaningful change.
We work on your positioning statement along with the essence, promise, value, experience and voice of your brand. Our qualified, experienced and creative team prepares the architecture which helps test all communications to ensure brand integrity. Your brand is developed, shaped and built as a powerful and successful brand identity.
To help you stand out from your competitors, we work from defining physical characteristics of your product or services to determining the style and character of your company. We believe that strong identity is very important to develop a memorable brand and let your organization outstand from your competition. It is also essential these days to create and maintain an emotional tie between your brand and your customer.
The main goal of any marketing process is to create leads and help grow sales. At Newway Technologies & Communications our services help you to plan and implement proper sales enablement, advertising, public relations and digital marketing tactics. We create brand awareness through right messaging and call-to-action, that actually works. Creating awareness for your brand is one of the most important branding services that we offer.
Next extremely important aspect after creating a strong brand is to continue understanding the needs and perception of customers for your brand in order to build loyalty. For this, you need to know who your customers are, and how they feel about themselves. Usually customers choose a brand for implicit and unspoken promise. You should make sure that your customers believe that you are keeping up to that promise.
- Brand Naming & Tagline
- Brand Creation
- Brand Guidelines Document
Visual Identity Design
- Food Packaging
- Retail Packaging
- Product Packaging
Marketing Material Design
- Brochure Design
- Catalog Design
- Flyer Design
Our UX/UI team can help create a roadmap – right from wire framing to final execution of the UI design.
- User Interface Design
- User Experience Design
Our pricing models are very simple. We can work on hourly basis for small projects, a fixed price model for dedicated creative team for long term projects & also on fixed price project model. Get in touch with us to know what works best for you.
Applies to those projects which are time priority, small or have specific requirements. Let us know your requirements and we’ll let you know the pricing based estimated on the time and effort required for the project.
Applies to those companies that require dedicated creative services on an on-going basis. Let us know your requirements and we’ll create a retainer plan for you.
Applies to middle and large volume of hours of project. If you have specific requirements for your project, we’ll estimate the number of hours and give you a discount on our hourly rate.
The Concepts of Logo and Brand explained
Logo design is the process of designing a logo. And branding the process to build a brand. Therefore, to better understand the difference between logo design and branding, it is important to first define the concepts of a logo and a brand: